This project began with the selection of a generic product, wine, and aimed to identify and decipher the essential codes of its market presentation. The goal was to create a wine line targeted at a young audience, aged 20 to 35, focused on regular consumers seeking an innovative and attractive option.
Three varieties were designed: white, red, and rosé, using opaque glass Bordeaux-shaped bottles to differentiate them. For the label, a collage style was chosen, which, with its pictorial aesthetic, aligns with the visual preferences of this age group.
